Lexikon Online ᐅBlue-Ocean-Strategie: Die Blue-Ocean-Strategie und das damit verbundene Innovationskonzept stellen eine Methode aus dem Bereich des strategischen Managements dar, um neue Märkte mit nachhaltigen und rentablen Geschäftsmodellen zu entwickeln. The Apple II wasn’t the first personal computer – the Altair 8800 was. Its shows combine the circus with adult theater, showing incredible acrobatics and physical feats set to a storyline and original music. In the 1970s, IBM, DEC, and others competed on building more powerful machines for the business market. In the 1890s, the horse and buggy was the primary mode of transportation. Partially as a result, the industry was suffering from steadily decreasing audiences and, in turn, declining revenue and profits. This combated the trend of moviegoers watching movies at home on VHS instead by offering superior sight and sound. Blue Ocean Strategy Canvas Visual Paradigm Online (VP Online), an online Strategy Canvas drawing editor that supports Strategy Canvas and other diagram types such as ERD, Organization Chart and more. Until that time, America’s five hundred automakers built custom-made novelty automobiles. Defying the industry logic, the Japanese company Canon created a blue ocean of new market space by shifting the target customer of the copier industry from corporate purchasers to users. Significantly, one of the first Cirque productions was titled “We Reinvent the Circus.”. Blue Ocean Strategy Example 1: Automobile Industry. The research focused on discovering the common factors that lead to the creation of blue oceans and the key differences that separate those winners from the mere survivors and those adrift in the red ocean.The database and research have continued to expand and grow over the last ten years since the first edition of the book was published and the strategic moves we studied depict similar patterns, whether blue oceans were created in for-profit industries, non-profit organizations, or the public sector. It drives you to look across complementary products and service offerings to discover ways to create a leap in value. With lower costs, Ford was able to charge a price that was accessible to the mass market. By offering the best of commercial travel and private jets and eliminating and reducing everything else, NetJets opened up a multibillion-dollar blue ocean wherein customers get the convenience and speed of a private jet with a low fixed cost and the lower variable cost of first- and business-class commercial airline travel. How to find and develop/Launch them? Here are 3 of the most notable ones. Intuit focused on bringing out both the decisive advantages that financial software had over the pencil – speed and accuracy; and the decisive advantages that the pencil had over software – simplicity of use and low price – and eliminated or reduced everything else. Now, nearly thirty years later, NetJets share of the blue ocean it unlocked still stands a staggering five times greater than that of its nearest competitor. Further blue ocean moves include online streaming of movies like Netflix. When people bought cement they were on the path to building rooms of love, where laughter and happiness could be shared —what better gift could there be? By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. All participants win the 1,000 pesos one time only, but when they do, they receive enough to make a large purchase. Next up is the uniquely brilliant example of Cirque du Soleil, the legendary entertainment company that performs in over 300 cities for more than 150 million spectators in a world where circuses are dying down to slow extinction. On the other hand, corporations buy private jets to dramatically cut total travel time, to reduce the hassle of congested airports, to allow for point-to-point travel, and to gain the benefit of having more productive and energized executives who can hit the ground running upon arrival. What’s more, this growth was triggered almost entirely through word of mouth and buddy referrals. Also, a company purchases only the number of corporate airline tickets needed per year, lowering variable costs and reducing the possibility of unused aviation travel time that often accompanies the ownership of corporate jets. Blue Ocean Strategy Importance to Business 2 Background Applications . Traditional copy machine manufacturers targeted office purchasing managers, who wanted machines that were large, durable, fast, and required minimal maintenance. 4 ABSTRACT Purpose: Aim of this dissertation is to investigate whether Eataly, the largest wine and food marketplace of the world, entered a Blue Ocean via Business Model Innovation. IBM followed suit and offered their own PCs in 1982. By 1923, the majority of American households owned an automobile. Moreover, simplifying the software cut costs. The traditional circus catered to kids. Cirque du Soleil c… Have any buyers traditionally been ignored? Dell Computer upended this pattern, selling direct to consumers and reducing price substantially. In the 1990s, the SUV was introduced, featuring increased space over the minivan and rugged four-wheel drive and towing capabilities. As it stood, however, the market was unattractive.

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