Developing a financial forecast requires two steps: - Step 1: Estimate the cost of the marketing plan. The control environment will be a result of monthly employee meetings during which we will discuss the current marketing activities, sales, promotional activities, and ideas that will lead to improvement. control and evaluation procedures, implementation of even the best marketing effort could produce unexpected and often undesirable results. The realized marketing strategy, on the other hand, is the strategy that actually takes place. Marketing strategy implementation and control 1. The general manager will be responsible for assisting with the implementation of alliance advertising partnerships. cي �ى,]n�V�xv�4�N����Z��ٞV�v����V��pu�/o��޷y7}��@��V��u��䶗��"�����B�f��;��m��E`��l�t�ي�6o�7ǵG�����7��3AJ��)�H�"�����Iz�Y�����`&[��n�� Found insideThis updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications, two fields that have continued to grow in importance for ... A marketer follows the following steps while exercising control over the marketing operation in an organization: Determining Marketing Objectives: The initial step in marketing control is the setting up of the marketing goals, which are in alignment with the organizational objectives. Implementation, Evaluation, and Control. Philip, Armstrong, Wong and Saunders (2008) define marketing as "an integrated process through which companies create value for customers and build strong customer relationships in order to capture value from customers in return".. 2. If you have a marketing need, this book has an effective template to meet that need. This is an A/B test for a slide-in campaign generated yesterday. marketing channels through which the case company can reach existing and prospective customers more effectively than before. b� �tb�X��r� e�Rz��#R��voX�N� ��L�� B������!���Aғ�H3�"���d�C���lE����ג[tb�����-�"�c+B[_-��l��?�-�.-�4#�� .0�����X�c��5#�i��Ks��"Ĵ���D�"���w�z�|�i&@utڢ�qN��q���(m��+�C`�^��� [��6�˫&��g�V��}���E�m�r��G��imE����Ӌ}Wc�����v���!�\�1C�f��}/ \w��V�Ɩ���y�q��$�\w�V��nxl�bFhˆ��Ѷwo�}A?T:d?�׊ �)����¸�"����f�3:q�9huJ0�����p'X�3B�}M To grow your business, you need a marketing plan. In 1967, Kotler dedicated a full chapter of Marketing 1 Mgr . endstream endstream Evaluation Planning: . This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the ... Successful implementation depends on how well the business blends its people, organisational structure and company culture into a cohesive program that supports the marketing plan. Evaluation or Control Phase. The marketing audit is a generally accepted method of evaluation and a control mechanism of marketing performance. Enter the email address you signed up with and we'll email you a reset link. The Marketing Planning syllabus, which is part of the Professional Diploma stage is divided into four major areas: 1 The marketing plan in its organisational and wider marketing context 2 Marketing planning and budgeting 3 The extended marketing mix and related tools 4 Marketing in different contexts |�������t��g����c�Gz�I�wGgYf�;.�I+̞J�OK��M{�_��Z�KIP{�d+��W_�Q��Ƌ���6i��NR_�Ay�|����tj��(���x��˝�8x3�m����5��^L�a�M��/[�=�g�nh�e��=q�?�"�ǝE�V?��?�~Ǐ:�?��b��F�� ���?����M$[{W���w���*ɸU���B�v�Ś�� �U�vb������O�)����9{7 Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. What is important to know before is that the Mexican food market is immature in France, there are very few Mexican restaurants and the majority is in Paris. Marketing Plan Project: KUNG FU TEA 6 Spring-2017 Kung Fu Tea-cinques on the other hand attempt to maintain every aspect of the authentic taste. A tactical marketing plan is an actionable marketing plan. Buy Copies. In addition, "Marketing is the process by which companies . It offers clear and clear-cut statement about the strategies and actions that is to be implemented. cellphones, computers, tablets . Found inside – Page 257INTEGRATION OF PLANNING AND CONTROL Planning and control should be integrated ... its objectives through implementation of the strategic marketing plan . Therefore, a situational analysis is of utmost importance to any strategic marketing plan. Speculand (2009) argued that nine out of ten strategies faildue to the implementation process. Get PDF. (((((((((((((((((((((((((((((((((((((((((((((((((((�� � �" �� �� > !1QqAa�����2B��"#$CRr��b����� �� !1AQ�a���2Rq#3���"$%4Bbr������ ? A marketing plan fosters the review and analysis of the marketing environment, which entails market research, customer needs assessment, competitor analysis, PEST analysis. PEST Analysis PEST Analysis is a strategy framework to evaluate the external environment of a business. Found insideCraig Weber is an international consultant specializing in team and leadership development. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the ... A marketing plan: - Is part of a business plan and is the foundation for identifying your market, attracting prospects, converting them into customers, and retaining them as customers. << /Contents 80 0 R /MediaBox [ 0 0 612 792 ] /Parent 92 0 R /Resources << /ExtGState << /G0 93 0 R /G1 94 0 R /G2 95 0 R /G3 96 0 R >> /Font << /F0 97 0 R /F1 100 0 R /F2 103 0 R /F3 106 0 R >> /ProcSets [ /PDF /Text /ImageB /ImageC /ImageI ] /XObject << /X0 79 0 R >> >> /Type /Page >> A situational analysis is a set of methods used to thoroughly examine both internal and external factors of any business and their impacts on the company's performance. marketing from a service company's point of view. Then he must determine actions to achieve those goals with the resources he has available. This book is written for marketing students and it is the intention of the authors to make this manuscript as basic, straightforward and to the point as possible. Business practitioners will also find this book useful. 3. Strategy Implementation and Control Leadership Structural Design Information and Control Systems Human Resources Implementing Global Strategies 8 Strategy Formulation and . Additional elements of a marketing plan include the: marketing strategy, tactical programs, implementation, budget, controls, and exhibits. << /Type /XRef /Length 80 /Filter /FlateDecode /DecodeParms << /Columns 5 /Predictor 12 >> /W [ 1 3 1 ] /Index [ 74 44 ] /Info 90 0 R /Root 76 0 R /Size 118 /Prev 1566532 /ID [<05cd7385f491ac1a3008a9b79b2be4bc><05cd7385f491ac1a3008a9b79b2be4bc>] >> 3. Each person, whether a full-time or part-time employee, owner, or manager will facilitate the meeting once a month on a rotation. stream �l+��r�昑�����Xg� �te�3lKg���[��\t�&�4#����b� [�ql�K�#Ll+B\�@;���-l�X�'.��8D�� �o(Վ֢�N������~Kc>�"�� .�[8�u���R�Z����}p�!���q��E�m?��7q A marketing plan is more than a static document, memo, or spreadsheet. 75 0 obj This book provides the essentials to write a successful business plan. Found inside – Page 311Breakthrough marketing plans: How to stop wasting time and start driving ... Marketing Management: Analysis, planning, implementation and control (9th ed.) ... Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. Marketing Evaluating and Controlling. Executive summary The objective of this marketing plan is to find a way to reach young customers and enter new cities. According to Kazmi (2008) "strategy formulation hogs most of the attention of management and strategy thinkers while strategy implementation is sidelined". While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in ... x�c```b``�g`���� �f�2�,pRadf1Tg`0d8��4�Si���F6O�ܦo[D�ω?�,�y�Z\K1�-��?��V�9�j՚UkvM�\��X�Ab�GW�]�4W��xl ��b~� �:� 'o+�f���ӿ1l/``���:�Ӱz'C> q(jN Combining theoretical foundation with real-world examples, this updated fifth edition guides readers through the sequential process of creating and implementing a winning marketing strategy -- including understanding the market environment, ... " Thomas V. Bonoma In this eminently practical book, Harvard professor Thomas V. Bonoma explains why good marketing strategies do not always get results, and offers managers sound advice about what they can do to make certain that their ... Managing and controlling the plan during the time span covered by the plan. No marketing program will succeed if it is not implemented properly. Consistent with our belief in continuous quality improvement, this edition has been critically revised, updated, and rewritten to reflect new concepts, new examples, and recent “best practices.” This edition extends the strategy ... Given the increasingly omnichannel nature of marketing today, leading to increased digital touchpoints and experiences for our customers, applying an effective, data-driven approach to your marketing strategy is more important than ever. Print. International Journal of Social Sciences and Management A Rapid Publishing Journal, Product Brand and Customer Loyalty: A Survey of the Nigeria Banking Industry, CUSTOMER RELATIONSHIP MANAGEMENT: CONCEPT AND IMPORTANCE FOR BANKING SECTOR, CUSTOMER RELATIONSHIP MANAGEMENT FOR BRAND COMMITMENT AND BRAND LOYALTY, THE EFFECT OF ISLAMIC MARKETING AND CORPORATE IMAGE ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (Study on Customers of PT Bank Muamalat Indonesia Malang Branch Office. Executing the marketing plan - effectively executing the marketing plan will take attention to detail, and focus on the strategy and tactics defined in your marketing plan. Marketing control is a systematic and integrated process. Key Terms product line : A product line is the marketing strategy of offering several related products for sale as individual units. 2 1. Implementation is actually putting the plan into effect and has two parts: tactics as well as measurement and control. To plan, develop, and implement an effective IMC program, those involved must understand marketing, consumer behavior, and the communications process. Implementing Implementation is the process of turning plans into actions, and involves all the activities that put the marketing plan to work. It focuses on Political, Economic, Social, Technological factors. Module 5 Seed Marketing, this module presents the underlying principles for valuing and exchanging seeds. This module describes all the activities which are undertaken in getting seeds from the producers to the end-users or farmers. This process involves ensuring that the results of the program are in line with the goals set. The marketing plan is the guiding document used by marketing managers and teams to lay out the objectives that marketing efforts will focus on and the actions they will take to achieve these objectives. First, you first must have a set of objectives when creating a plan. Tactics include collateral, digital marketing, social media, websites, public relations, and trade shows. Apple Inc. is an information technology company with a wide range of products which include. The total number of food trucks in U.S. is put at 4,130. Then we shall examine several issues regarding implementation, evaluation, and control of marketing activities. General messaging should address why there is a need for change, what << /BitsPerComponent 8 /ColorSpace /DeviceRGB /ColorTransform 0 /Filter /DCTDecode /Height 205 /Subtype /Image /Type /XObject /Width 206 /Length 3570 >> This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and ... The difference between a strategy and the strategic management process is that the latter includes considering what must be done before a strategy is formulated through assessing whether or not the success of an implemented strategy was successful. The annual food truck revenue in the United States is about $1,200,000,000 and the Industry revenue increase by 12.4% over the past five years. Successful implementation depends on how well the business blends its people, organisational structure and company culture into a cohesive program that supports the marketing plan. Marketing implementation defines as the process that turns marketing plans into action assignments and ensures that such assignments are executed to accomplish the plan's stated objectives. Step 2: Establish a Marketing Plan Work Group The Marketing Planning Committee will provide direction and oversight for the strategic marketing plan, but the reality is that writing a marketing plan is a nuts and bolts process which needs a core Marketing Plan Work Group to see its completion. 7. SWOT Analysis - This is an analysis of your company's strengths, weaknesses, opportunities and threats, standard to any business or marketing plan. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. The first part of this book is designed to provide this foundation by examining the roles of advertising and other forms of promotion in the marketing process . A comprehensive marketing plan paints the big picture of what is happening with an organization internally and externally. for only $16.05 $11/page. endobj 811 certified writers online. Found inside – Page 380World Wide Web : http://www.selig.uga.edu/forecast/GBEC/GBEC022Q.pdf . ... Marketing management : Analysis , planning , implementation and control . Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about: the definition, meaning, and history of strategic management the difference between business policy ... During this phase, a company needs to divert the appropriate resources and time to support the new product, implementing a hierarchy through which the marketing program can be monitored, and assigning specific tasks to complete that help successfully support the marketing . The marketing plan is the guiding document used by marketing managers and teams to lay out the objectives that marketing efforts will focus on and the actions they will take to achieve these objectives. Fundamentally, a marketing plan is a way to lay out the marketing for business, products, and services. Written for the marketer in the field using everyday language and scenarios that will help all members of the marketing department do their jobs better, meet the challenges of accountability, and spend marketing dollars wisely, The Complete ... Marketing Plan _____ | J ame s M or r i s M atth e w G u z man W i l l i am M i r an d a N atas h a M e h ta | V i e w ab l e b y E l on R e e ve s M u s k , C E O a n d C h ai r man. What is important to know before is that the Mexican food market is immature in France, there are very few Mexican restaurants and the majority is in Paris. Food truck Industry revenue increased over the past five years at the rate of 12.4 %. This book presents key marketing concepts, practical tools, and straightforward ideas to augment a CV service line administrator's ever-expanding skill set, help overall service line performance, and create real value. The aim of marketing in profit-oriented organizations is to meet needs profitably. 78 0 obj Found inside – Page ivThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. Found inside – Page iiBei der Markenführung wurden einige Grundlagen ergänzt. This textbook gives a clear and comprehensive overview of the process of strategic marketing planning. Implementation and Communication Plan Washington Mental Health System Assessment December 21, 2016 5 Communications Plan Throughout the implementation process, effectively communicating ideas, progress, and changes to various stakeholders will be critical to success. These factors make planning difficult and often make the achievement of a marketing strategy or program even more problematic. It is striking how much confusion there is between strategy, implementation, and execution. It requires extensive research to come up with the best ideas on how a business should introduce its products and services to the public. Components of Marketing Plan. This book was written for those who design, implement and evaluate programs to foster sustainable behavior. About the Author Doug McKenzie-Mohr is the founder of community-based social marketing. . - Step 2: Estimate the revenue (sales) the marketing plan expected to generate. In a 24 hours cycle, it's at a 2.24% conversion rate. To implement, the marketing executive must; obtain the support of all the people and . Brought to you by the Marketing and Communication Strategy Branch in the Division of Health Communication and Marketing, Centers for Disease Control and Prevention (CDC). Specific activities like product placement during the holidays help The Coca-Cola Company keep up with the timetable. In clear, accessible language, this book covers every essential step, from developing a strategic plan to acquiring equipment, establishing infrastructure, finding markets, budgeting, managing day-to-day operations, and selecting a business ... Marketing Implementation and Control. endobj Measure Marketing Communication. %PDF-1.5 5.3.2 Marketing Programs. ]=��,�LN���J7�� ի۴�DF�*PK�F�Jmt&H�*���(i��4#�ڹ��1���k륾�(m����j�Eqs���"��DO����E���t��-:m�E���8����`E��z�����"�z����[X���]q�����;|R��EHۤ]��H��L3j-�.� ����[��u����4#��7��-l8� 7i�P�!�f��v���>C-ڥC�f��� 4hqK��Z����p��m��턤���1� �"�� 抖_�o��F�1�H�؊��z�6���b�� ��HQ�c3l�B�7.�-B\}��]+%���*�lz�-F�!->fksk.�'H�ZSGk�}�X�F*Ғ�g��|d�1�\�"���d��}C�f�Ӂg+\��1���"��g���R� P��U���i��-�,���!f?���!���牻�fB�f����?ps\[Bl`eUo9&�aZ[bzp���3b�w?�ηt�T+�ӆ�1��E���c��mE�����F�p39#�e��ü�"��N�Ǧ �LNIwZ����ڊ�V?L��3C�f8�q8ls�`X[���f(Ҍw?�F�5g��{�K��qmE��809�.0�~�=�Jg�2�lΏe��1��m�cm��ڊ ���f��w�!&?�v�a^[b��i`Ar�>;׊ S~�[E��|c��hVg=���bF`k��e������Rni���Zb��e��ڊ �]����K7�bE��-;&�Vx���-��3ydI�}�z��>>�@�����h�"��g�P���\�s��!�ތ'-!U(ƌN���8m0���]�?�����iE����� It involves numerous factors like inter-department dialogues, bigger resources, and a larger manpower. Marketing implementation and control - Free download as Powerpoint Presentation (.ppt), PDF File (.pdf), Text File (.txt) or view presentation slides online. Measure marketing communication plan is the process of creating a positive impact on the targeted audience by successfully carrying out or executing all the important elements of the marketing mix.In pretty simple words the Communication Plan is setting objectives to change people's awareness, knowledge, attitudes or behaviors about the product. Step #1: Evaluation and communication of the Strategic Plan. the consumers) needs, and following a rigid timetable for placement of products. The strategic plan, which was developed during the Strategy Formulation stage, will be distributed for implementation. We use tea leaves from the mountains of Taiwan in our tea, which is brewed fresh every three hours. MARKETING PLAN FOR A PPLE 2. �n�k+kG����rf������ѤA�Y����v�H-BZ���E��g�V�v.�7�V8�)8��h)�|ViE�� �0��1��X�m�Ҙ�:���x�F�!n�4��Q���P���&�:MbzpΎ�g�!���� Grand strategy is the general plan of major action by which a firm intends to achieve its long-term goals.11 Grand strategies fall into three general cate-gories: growth . The implementation and control of marketing plans - is a process which should ensure the achievement of the strategic objectives adopted by the company.A special role in this process plays a function of organizing and directing people. T��^�I�r�T��� ���o�O/��Vq\�����:r�z�5�V���w$��v�7�J����%��4�1~���o�hϥ~�nryN8i�e��+���� %# , #&')*)-0-(0%()(�� C The first describes the strategic marketing planning process itself and the key steps within it. OF THE MARKETING PLAN . Leer en español Ler em português. A Marketing Plan is a written strategy for selling the products/services of a new business. These are the tasks; the detailed action plan that includes timing and details of all major steps. implementation of their marketing efforts. 1 Table o f C ontents . Download the Free Marketing Plan Example. The third edition of Market-Led Strategic Change builds on the massive success of the previous two editions, popular with lecturers and students alike, presenting an innovative approach to solving an old problem: making marketing happen! H�|�ͮ$5�'��k�k�?a;�,��f1��Ѭf � X���;�S�Q��o���VU����O_�%^?��q_���7��׏?�������'�ڮ~���*TB��glן?,��W���Q��.�v}�R���i�9��%p��ǿ�������->�n��������7��͗K��䑒�,Ԙ�/����N^�ˈK����}���׿���B����LR��IV�k Q>�_>�����:~�|���g��ӁS$�!�� stream Implementing the plan. ACTION PLAN. 77 0 obj Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters. After recognizing the need for strategic change, the manager sets goals. Where other companies hurriedly chill their tea, our Kung Fu Masters . Aiming to bridge the gap between theory and application, this work focuses on strategic management. Implementation and control of marketing plan example Check out our marketing plan controls example with a detailed chart that should guide you in writing your own document easily.Marketing Plan ControlsThis will save you and your company the time and money it would take to formulate your own from scratch. Kotler (1984) cited in Noble (1999b). Companies must therefore first define which needs—and whose needs—they can satisfy. In this book, leading consultant and Wharton professor Lawrence Hrebiniak offers the first comprehensive, disciplined process model for making strategy work in the real world. The Marketing Action Plan tables within this section show where and when this is the case. Owner Cathy Leskie and Jonpaul Leskie will be responsible for marketing Jonpaul's through the advertising channels. << /Pages 91 0 R /Type /Catalog >> The Coca-Cola Company implements two very important market structures: the clients (I.E. Found insideDraws on real-life stories and figures, including Martin Luther King, Jr. and Steve Jobs, to examine the qualities a good leader requires in order to inspire and motivate people. In the empirical part the research is restricted to deal with only the hotel in question. The Strategic Marketing Process, Actions and Information3 ACTIONS of the marketing Implementation plan Control of the results achieved Plan Result Past, cur-rent and fu-ture revenu-es, expenses and profits for the bank as a whole and for in-dividual segments INFORMATION For the whole and by individu-al segment: - growth of the industry branch . A marketing plan is a set of orderly actions aimed at achiev-ing specific objective(s) within a given timeframe. It reflects the implementation and control of the marketing elements of a business, providing direction for individuals and teams so that they're aligned. I��Ng�^�&۝@Z��!sVY��R�Ag�����%@I�qnM��ә ��6��+PK��U�����U/S����C�sM�i{�PK�6�LE�*+Kh ��w�Bz�=1HK��AI�*�J(���7� О����R�Z��>T���*��,�L�jQk�e��%o���rh!��03AY^)u��f��^ݪ�! It can help you with any type of advertising including content marketing and email marketing. cellphones, computers, tablets . endobj A comprehensive marketing plan paints the big picture of what is happening with an organization internally and externally. This analysis resulted into four fundamental factors underlying 16 activities in marketing strategy implementation, namely commitment, consensus, evaluation and control, autonomy, and two factors . Tactics are the specific tools that will be used. Found inside – Page 3-35... implementation of the marketing plan and report on progress (control). ... /05/FINAL_Newcastle_Destination_Management_Plan_June_19_2013.pdf Destination ... Control by management communication plays a crucial role. Project Management: Implementation of a marketing plan must take the route of project management to achieve success lest even the best of all plans will remain as plans. Found insideThe marketing planning system described in this book has been designed to enable marketing and product executives to produce a plan which serves as a dynamic management tool which will help them to get from where they are now to where they ... Explain Your Research. An extensive process of market research & product development has formed the basis for this new edition. • Facilitator - initiating the partnership and taking little to no role in implementation • Supporter - reacting to a partnership invitation and contributing time and/or money towards implementation. List the Tactics and Implementation. The success of any marketing plan will rests on how well it is implemented and managed Marketing plan itself is a guide to implementation and control Marketing Plan indicates objectives, strategies and tactics for accomplishing the activities planned It is a continuous cyclical activity in a formal company People, Planet, Profit is the first book to truly address business growth in the context of social and environmental concerns. It's a practical guide to new business opportunity, operational improvement and competitive advantage. A motivated internal people are a result of effective internal marketing, which is absolutely necessary for the implementation of the Marketing Plan. Cultural context Communication 2.1 Strategy Strategy itself can be seen as a plan for an organization. Marketing costs are easier to forecast than revenue, because these activities are largely controlled by the business. 76 0 obj The aim is to create a marketing plan for a hotel so it is important to find out how specifically a hotel can use marketing and what different marketing tools there are available to do so. Marketing Organization, Implementation and Control by Zubair Zaid Iftikhar 2. The main purpose however is to conduct a marketing plan for a new product that is being launched later this year by utilizing the most up-to-date know- stream Apple Inc. 1.0 Executive Summary. This textbook sets out the context, techniques and strategies involved in successful international marketing. v��ⷒ��$��[����+t�奲�|�|↵���q��= d��� (�s���SM��-+�*��M���exU�1�r�&w^�i��ܺ�ۍ�F���H������hI���]���{-ȱ��ӟTi��3����kWܗ���,~���Y����E6�co��z�I?y��G��ћ���+I��Zϗ��^��jaR^�$�����\�q�[W��*x&=G����'W{K!���J{x���V_����Vν��~�X8���z���Vޥ/}d[�qk. 15 0 obj << /Linearized 1 /O 17 /H [ 1302 233 ] /L 161744 /E 58299 /N 5 /T 161326 >> endobj xref 15 45 0000000016 00000 n 0000001247 00000 n 0000001535 00000 n 0000001742 00000 n 0000001921 00000 n 0000002101 00000 n 0000002123 00000 n 0000005653 00000 n 0000005675 00000 n 0000010952 00000 n 0000010974 00000 n 0000015498 00000 n 0000015979 00000 n 0000016325 00000 n 0000017003 00000 n 0000017473 00000 n 0000018216 00000 n 0000018598 00000 n 0000025436 00000 n 0000025926 00000 n 0000031370 00000 n 0000031778 00000 n 0000032068 00000 n 0000032331 00000 n 0000032447 00000 n 0000032883 00000 n 0000034936 00000 n 0000034958 00000 n 0000038935 00000 n 0000038957 00000 n 0000043509 00000 n 0000043531 00000 n 0000047197 00000 n 0000047320 00000 n 0000048064 00000 n 0000048344 00000 n 0000048551 00000 n 0000048813 00000 n 0000048835 00000 n 0000053239 00000 n 0000053261 00000 n 0000057993 00000 n 0000058070 00000 n 0000001302 00000 n 0000001514 00000 n trailer << /Size 60 /Info 14 0 R /Root 16 0 R /Prev 161316 /ID[<202652fba83fbf661068c13b52a3aed9><202652fba83fbf661068c13b52a3aed9>] >> startxref 0 %%EOF 16 0 obj << /Type /Catalog /Pages 13 0 R >> endobj 58 0 obj << /S 60 /Filter /FlateDecode /Length 59 0 R >> stream 1. Marketing is a complex activity. Competitive Analysis - Take a look at what your competitors are doing and how this could affect your marketing plan. The implementation phase of a marketing strategy is the period during which the marketing plan is actually put into action.

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