We're here to answer any questions you have about our services. This is a detailed SWOT analysis of Subway. It has 44852 restaurants in 112 countries and territories. 1. 2. Subway is an American fast food restaurant franchise that primarily sells submarine sandwiches which are popularly known as “Sub”. Strengths of Subway Providing Customized Meals: When it comes to have a healthier or any other sort of meal, only Subway pops up in mind that’s why Subway has created a unique market place in a market. PESTLE Analysis of Subway analyses the brand on its business tactics. Subway is also renowned for being the almost only provider of healthy fast food (L.Harris et al., 2010). 7 benefits of working from home; Jan. 26, 2021. The commitment cannot be the same across all the restaurants. You can build it the way you like it with the various ingredients on offer. McDonald’s has 36,615 while Burger King has 15,243. This simple framework is used to evaluate the positioning of a firm in a competitive market. No plagiarism, guaranteed! Swot Analysis Of Subway; Swot Analysis Of Subway. You can follow me on Facebook. 2251 Words 10 Pages. A SWOT Analysis is a powerful tool to develop business strategies for start-up firms as well as for existing companies. Hygenic food and quick service. Without advanced technology, it is not possible to offer the royalty card to customers. of stores: Subway has 44,852 outlets compared to its competitors. This paper aims to focus on the SWOT Analysis of the company. This ensures easy set-up of new restaurants at far off locations and smooth functioning without any obstructions of different regulations. We're sorry, the page you are looking for cannot be found. Vegetarian Foods: Mostly Subway offers different kinds of meats but lacks in a varied menu for vegetarians. I love writing about the latest in marketing & advertising. 1. Subway SWOT Analysis; Subway Strengths: Below are the Strengths in the SWOT Analysis of Subway: 1.Worldwide brand recognition and high brand loyalty. Brand Imagery & Brand Performance: Subway is all about healthy eating. Drive through: Also one of the services offered by its competitors is drive through the facility for the quick and working class people. Subway Porter’s Five Forces Analysis. Introduction of Subway Subway is an international fast food chain specializing in the production of sandwiches or subs. In order to evaluate the market, Zodiac Sandwich has maintained effective competitors’ analysis, customers’ analysis, SWOT analysis and PESTEL analysis. Brand Value: Although having the highest no of operating locations in the world Subway still suffers in  brand value when compare to its biggest competitor McDonald’s. Swot Analysis Strength • Marketing and promotional strategies. 3. SWOT stands for strengths, weaknesses, opportunities, and threats. This was started with an amount of $1,000. It is a handy technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Subway is facing in its current business environment. All work is written to order. Strengths High level of customisation as customers can pick and choose the filling of their sub. to provide its customers with fresh and high quality sandwiches at all times. Diversification: Subway has stuck with only one kind of product i.e. Swot Analysis Of Subway; Swot Analysis Of Subway. 1243 Words 5 Pages. Company Registration No: 4964706. High Brand Loyalty: It has a high brand recall and following among its customers. Subway SWOT analysis lists down the strengths, weaknesses, opportunities and threats to any organisation, but does not tell management what can be done by these. 2766 Words 12 Pages. The Subway is one of the leading firms in its industry. Strengths in the SWOT analysis of Subway : Weaknesses in the SWOT analysis of Subway : Opportunities in the SWOT analysis of Subway : Promotional Pricing – Types, Importance and Advantages, Strategic Control – Types, Process and Contribution. An American company, Subway was founded in 1965 and has seen grown to having stores in over 44,000 locations in 113 countries around the world making it the world's largest submarine sandwich chain (Subway 2017a; IBIS World 2017). It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway. This lists down the Strengths-Opportunities (SO) strategies that involve using strengths to take advantage … Trend Change: If people start caring about their food (somewhat unhealthy) more and might want more spice of taste to it they may choose to move to other restaurants. Show More. Bad Reputation: There have been some lawsuits against the brand regarding stale and unhealthy food that was being served to the customers. On the most valuable restaurants in the world, Subway holds the number third spot being beaten only by McDonald’s and Starbucks. It is owned and operated by Doctor’s Associates Inc. In order to segregate the target marker STP analysis has also been conducted for Zodiac Sandwich. Subway announced its new logo which will be implemented from 2017 onwards, globally. If we consider the customization angle, no other fast food brand has achieved the level of popularity which subway has achieved. SWOT analysis of Subway can lead the company … It results in low performance and high employee turnover, which increases training costs and add to overall costs of Subway. Below are the SWOT analyses for KTMB . SWOT analysis is a vital strategic planning tool that can be used by Subway managers to do a situational analysis of the company . Today in the digital era online presence is equally important. Subway was found in the year 1965 by Fred DeLuca and Peter Buck. Subway offers Sandwiches which you can make by your own combination of veggies and Sauces. Swot Analysis Of Subway 993 Words | 4 Pages Abstract One of my first jobs a young adult was as a store manager for a local Subway restaurant. I am a serial entrepreneur & I created Marketing91 because i wanted my readers to stay ahead in this hectic business world. Satisfaction and Level of Service: Because of the training of the staff is outsourced to the ones who have franchised does not ensure a common level of service satisfaction around all the Subway stores around the globe. Your email address will not be published. Copyright © 2003 - 2021 - UKEssays is a trading name of All Answers Ltd, a company registered in England and Wales. Many Employees: Subway employees’ job is a low paid and a low skilled job. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. The brand strives to conduct business in a way that creates profit for franchisees while minimizing the impact the business has on the environment and improving the lives of SUBWAY@ customers, employees, franchisees,vendors and communities world-wide. Threat of New Entrants. It is also not very far away from its closest competitors, though in restaurants it is solidly at the second position (keeps changing year on year). Customizable menu offerings. He quickly became dubbed “the Subway guy”. Strengths and weaknesses are the internal factors, whereas opportunities and threats are the external factors. SWOT ... A SWOT analysis is a tool a business uses to plan and focus on key issues. It is currently the fast food chain with the most amount of stores in the world with 42,999 outlets spreading over 108 countries (SUBWAY , 2014). This damages the brand’s trust and makes people reluctant to try them again. Its current CEO is Suzanne Greco. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Where they … Subway needs to pick up on this trend and start catering the home delivery loving potential customer. Marketing Analysis for Subway, a Global Service Company Subway is the new mainstay of global fast-food culture. Differentiation: In the world of many different burger and pizza chains, Subway stands different because it is a customsed sandwich. Swot Analysis Of Subway . Subway PESTLE Analysis examines the various external factors like political, economic, social, technological (PEST) which impacts its business along with legal & environmental factors. The privately-owned company, which started out in 1965 in Bridgeport, Connecticut, has 44,000 store locations in 108 countries throughout the world today. Health Consciousness: People are getting more and more health conscious in today’s world. Subway SWOT analysis 2013; Strengths Weaknesses; Great degree of subs customization; Largest fast food restaurant chain in the world by the number of outlets; Marketing and promotional strategies; Choice of healthier meals; Partnerships with Britain and American Heart Associations; All restaurants are owned by franchisees; Low startup costs; Weaknesses Their menu mainly includes Subs and salads. Old-fashioned themed restaurant: Subway has not updated their restaurant’s styles accordingly to the changing times. Its brand value stands at $10.314 billion. They can utilise their already established customers to change their eating habits and generate more loyal customers. SWOT analysis is one of the tools which many strategic planners find extremely useful to analyse business environment. Having a strong brand is vital both for stability and long-term sustainability. This is probably the best strength in the SWOT analysis of Subway. Swot Analysis Of Subway 4130 Words | 17 Pages. The rise of Subway rapidly can also be accounted because of increasing health related problems by eating junk food and so customers have started moving towards healthier options. Subway is one of the fastest growing franchises in the world with approximately 33,556 restaurants in 92 countries/territories as of October 1, 2010. No. SWOT Analysis Case Study SUBWAY Faculty : Faculty of Accountancy Course : AC110 – Diploma in Accounting Name Student ID Aiman Hakimi bin Mohd Sapudi 2018800936 Muhammad Irfan Iskandar bin Ramzam 2018680054 Muhammad Muaz bin Omar 2018289952 Mohammad Syafiq bin Ramli 2018256506 Afif Fikri bin Abd Aziz 2018404766 Table of Content DETAILS PAGES 1.0 EXECUTIVE … (Subway, News Bites) • Healthier alternatives for fast food. "Swot Analysis Of Subway Franchise" Essays and Research Papers . There are many Subway Competitors in the market. Saturated Market: New restaurants are coming up with the same model as of Subways. Subway Swot Analysis. Running Head: SWOT ANALYSIS OF SUBWAY 3 Subway is a fast food restaurant, originated in America, that focuses mainly on selling submarine sandwiches known as “subs” and salads[ CITATION Bha19 \l 2057 ]. Swot Analysis Subway; Swot Analysis Subway. SWOT ANALYSIS ON Subway : Subway is an American restaurant franchise that primarily sells submarine sandwiches (subs), salads, and personal pizzas. Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees. VAT Registration No: 842417633. 3. Home Delivery: Most of the successful restaurants are providing services like home delivery. Easy Starting of franchise: Franchisee staff training is structured, brief and designed to assure rapid start-up for new employees as these are all carried out by the agency which has hired the brand name of Subway. Subway is a franchise that has restaurants all over the United States and in several other countries. 4. SWOT Analysis:Strengths Subway is one of the most well-known fast food chain restaurants in the world. Opportunities in the SWOT analysis of Subway : Health Consciousness: People are getting more and more health conscious in today’s world. Considering Subway prides itself on being healthy, using Fogle as a literal “before and after” spokesperson was smart. This can damage the customer base as they can influence the local people better and serve their needs better in the regional base. This section analyses Subway using each of the five forces of Porter’s model. So, Subway can actually exploit this and become more successful as brand and restaurant. It is the largest single owner of a restaurant chain and largest restaurant operator in the world. The ones who eat here are high brand loyalists. It is similar to a personal SWOT analysis where you would focus on your strengths, weaknesses, opportunities, and threats but instead you perform the SWOT on a company. Strengths and weaknesses are internal … It is headquartered in Milford, Connecticut. Essay type Analysis . Description of SUBWAY SUBWAY is a fast food chain own by Doctor’s Associates INC. So, Subway can actually exploit this and become more successful as brand and restaurant. Subs but it needs to diversify into different kinds of healthy options and stay in the competition. Subway faces threats from other fast food industry players and this has been seen by its fall from being the world's second largest fast food retailer to third behind Starbucks, despite Subway's having more outlets (Peterson 2016). Topics: Sri Lanka, Fast food, Hamburger Pages: 8 (1764 words) Published: March 29, 2017. 7 ISSUE 1 (2015) PP: 14-31 ISSN nd ce olume 7 Issue 1 / rch 201 5 nagement ISSN 2067- 2462 mrp.ase. Let's stay in touch :), Your email address will not be published. It is currently the fastest growing franchises in the world. The Business plan on Subway Sandwich, Business Marketing Subway targets consumers ranging from 18 – 45 Years old, where business workers are their main consumers. KFC is operating in 19,952 locations while Taco Bell has 7000 restaurants. *You can also browse our support articles here >. It has its own loyalty card ‘Subcard’ to encourage customers to make repeat purchases. Competition: Subway can face a serious threat from competition like McDonald’s, KFC, Taco Bell, Wendy’s which also have a loyal following. This sheer difference gives Subway an added advantage to cover larger potential population. McDonald’s and KFC rely heavily on oily and fried foods which are completely opposite to what Subway aims for. This is where Subway lacks. The first store was opened in Bridgeport in Connecticut. Students have limited spending power, a set meal of $5 will sure to attract their attention. Subway has always given their focus on fresh and healthy eating. It needs to diversify in this front as well. It was first named as Pete’s Super Submarines and later on was renamed as subway. This differentiates subway and makes it a loved brand amongst the various food franchise’s. Required fields are marked *, Copyright © 2020 Marketing91 All Rights Reserved, SWOT ANALYSIS OF UBER – UBER SWOT analysis, SWOT analysis of taco bell – Taco bell swot. Subway has been targeting mostly foreigners when it was started in 2003. 1 SWOT Analysis of Rail Transport in Malaysia There is some strength, weakness, opportunities and threats have been found in the rail transport system of Malaysia. No Online Presence: No online presence and promotions affect the brand name of the company. It was founded by Fred DeLuca and Peter Buck in 1965. Subway has been majoring in serving sandwiches hence making it one of the most visited fast food joint in … To overcome this limitation and help develop strategies that are appropriate, an advanced SWOT analysis or TOWS matrix is used. It is owned and operated by Doctor's Associates, Inc. (DAI). This restaurant chain has become the largest operators of restaurants that are nearly 42,673 in number and with its franchises in one hundred and eight countries. The economies of scale is fairly difficult to achieve in the industry in which Subway operates. By eating only Subway, he managed to lose an excessive amount of weight. Subway primarily sells salads and submarine sandwiches called subs. It also makes production costlier for new entrants. Menu reflects demand for fresh, healthy and fast food. SWOT analysis of KFC – KFC SWOT analysis . Registered Data Controller No: Z1821391. This makes it easier for those producing large capacitates to have a cost advantage. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. 3. Swot Analysis Of Subway 953 Words | 4 Pages. Place: Subway has the distinction of being the fastest franchise in terms of growth in the whole world. SWOT Analysis of Subway . SWOT ANALYSIS OF PUBLIC TRANSPORT SYSTEM IN BUCHAREST 14 Bugheanu A. 1. Show More. Salience: To eat something “fresh and healthy”. This results in poor satisfaction level of the customers leading to the customers changing their preferences over time. If they also start providing low-fat food options this can seriously damage Subway’s customer base. MANAGEMENT RESEARCH AND PRACTICE VOL. Technological factors that impact on Subway Subway is very active in social media to promote its image. Malaysia main rail system was mange by Kereta Api Tanah Melayu Berhad since the 1940’s, the railway company manage a total of 1,699km of tracks in the Peninsular Malaysia. Feb. 3, 2021. Also, according to Forbes, Subway is ranking at No.84 as The World’s Most Valuable Brands in the year 2015 (Forbes, 2015). 5. Subway needs to apply this in their restaurants as well. ro 2067- 2462 SWOT ANALYSIS OF PUBLIC TRANSPORT SYSTEM IN BUCHAREST Bugheanu Alexandru Doctoral School, The Bucharest University of Economic Studies, … They have become one of the leading submarine sandwich franchise based in the United States and has over 20,532 restaurants in more than 72 countries. For many years, Subway’s marketing campaigns starred a man named Jared Fogle. Five strategies to maximize your sales kickoff; Jan. 26, 2021. February 2, 2019 By Hitesh Bhasin Tagged With: SWOT articles. This fall has been attributed to its rapid growth and changing customer tastes. 21 - 30 of 500 . In Belize, Subway was located at Freetown Road. Engage students in your virtual … The Eat Fresh For $5 All Day promotional strategies will attract student and working adult. Health benefits: They offer healthy subs sandwich that is preferred and much better as compared to food items offered by other fast-food chains like McDonald’s. These statistics and rankings have proved that Subway is one of the rapid growing fast food company in the world, and it owned 43,980 franchise stores in 110 regions (Subway.com, 2015). Swot Analysis. Blog. Subway primarily sells submarine sandwiches and salads.

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